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Research papers

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Authors: Begonia Fafian, Javier Quinones, Patricia Olivares
Companies: The Coca-Cola Company , Foster & Flow
September 23, 2022
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Citation

Fafian, Quinones and Olivares (2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness


Research papers

The role of research in corporate restructuring

This paper will discuss the concept of corporate identity as it is currently understood in Japan and will illustrate the Image/Identity Management Model which has been developed by Landor Associates to accommodate the Japanese-style Cl concept. The...

Catalogue: ESOMAR Congress 1989
Author: Marlyn (Mim) Ryan
September 1, 1989
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Citation

Ryan, M. (. (1989a, September 01). The role of research in corporate restructuring. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-corporate-restructuring


Research papers

Global attack

Johnnie Walker is the world's largest scotch brand and has enjoyed historicially a dominant position in many markets. However, in recent years the brand has come under some strong competition in many of its leading markets. As a consequence of this...

Catalogue: ESOMAR Congress 1989
Authors: Terry Hanby, Carol Coutt, Margaret Holmes
September 1, 1989
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Citation

Hanby, Coutt and Holmes (1989a, September 01). Global attack. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-attack


Research papers

A structure in favour of the future

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship...

Catalogue: ESOMAR Congress 1968
Author: Peter Ward
June 15, 1968
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Citation

Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-structure-in-favour-of-the-future